iCodeLTD
Case Studies/PrestoEat

PrestoEat

Building a complete food and grocery delivery ecosystem for Libya

Client

PrestoEat

Industry

Food & Grocery Delivery

Duration

1 Year

Service

Mobile App Development

PrestoEat delivery platform hero showing mobile apps, operational dashboard, food delivery, groceries, and rider workflow

Executive Summary

PrestoEat

PrestoEat is a food and grocery delivery platform serving customers, restaurants, grocery vendors, riders, and internal operations across Libya. The product is publicly available at presto.app with customer apps on iOS and Android.

Over one year, iCodeLTD fully built PrestoEat's delivery and grocery startup ecosystem — spanning customer iOS and Android apps, food and grocery delivery workflows, rider and vendor operations, admin tools, backend/API systems, payments, order management, push notifications, maps and location features, maintenance, bug fixing, refactoring, and ongoing improvements.

The engagement was complex because PrestoEat is a multi-sided marketplace, not a single consumer app. Customers, restaurants, grocery vendors, riders, and internal teams all needed connected workflows backed by reliable backend systems, payments, notifications, and location coordination.

As a startup ecosystem, the platform had to support real-world ordering, delivery coordination, vendor operations, and customer experience at scale — while remaining stable enough to improve continuously as the business grew.

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Platform at a glance

Selected scale metrics from approved public reporting on PrestoEat's market growth and ecosystem reach.

1M+

users served

20,000+

daily orders

2,000+

registered merchants

24,000

delivery drivers

Platform scale figures reflect PrestoEat's public market reporting and ecosystem growth — not iCodeLTD-attributed business results alone.

Challenges

Complexity across the platform

PrestoEat required more than a consumer ordering app — the platform had to support a live, multi-sided delivery business across food, grocery, riders, vendors, and internal operations.

  1. Multi-sided marketplace complexity

    PrestoEat connects customers, restaurants, grocery vendors, riders, and internal teams in one delivery business. Each role depends on different workflows, permissions, and operational visibility — making a single-app mindset insufficient for the product.

  2. Food and grocery ordering in one platform

    The product needed to support both restaurant food delivery and grocery delivery inside one ecosystem. That meant different vendor types, product catalogs, ordering flows, fulfillment requirements, and operational coordination across two major delivery categories.

  3. Real-time rider and location coordination

    Delivery success depends on accurate order movement, rider assignment, and location-based updates. Customer visibility, rider workflows, and maps/location features all needed to work together reliably across a live delivery network.

  4. Vendor and admin operational control

    Restaurants and grocery vendors needed practical workflows to manage platform activity, while internal teams required admin tools to oversee users, orders, vendors, riders, payments, and day-to-day platform operations.

  5. Payment, notification, and order lifecycle reliability

    From checkout through fulfillment and delivery updates, the platform's payments, push notifications, and order management systems had to stay dependable. Any breakdown in these core flows would directly affect customer trust and operational continuity.

  6. Maintaining and improving a live platform

    Beyond initial build, PrestoEat needed ongoing maintenance, bug fixing, refactoring, and product improvements across a live ecosystem — without destabilizing the ordering, delivery, and operational systems the business depended on.

What we built

A connected delivery and grocery ecosystem spanning customer apps, operational workflows, backend systems, and internal platform control.

Customer Apps

Native iOS and Android customer applications supporting food and grocery discovery, ordering, checkout, delivery tracking, and mobile notifications.

Rider / Driver Workflows

Rider and driver workflows for delivery coordination, order movement, location-based updates, and customer delivery visibility.

Vendor / Restaurant Operations

Restaurant and grocery vendor workflows for managing ordering activity, product availability, and operational coordination inside the platform.

Admin & Operations

Internal admin tools for managing users, orders, vendors, riders, payments, and broader platform operations.

Backend & APIs

Core backend and API systems connecting mobile apps, order management, payments, push notifications, maps/location services, and operational interfaces.

Ecosystem breakdown

How the platform connects

Core modules flow through the backend hub — connecting customers, vendors, riders, and internal operations.

Our solutions

How we delivered the platform

iCodeLTD delivered and supported the full technology stack required for PrestoEat to operate as a real food and grocery delivery startup — not only a customer-facing mobile product.

  1. Mobile app experience

    Built and supported native iOS and Android customer apps for food and grocery discovery, ordering, checkout, delivery tracking, and push-notification-driven order updates.

  2. Backend and API architecture

    Developed and maintained backend/API systems connecting the platform's mobile apps, operational workflows, order management, payments, notifications, and maps/location features.

  3. Admin, vendor, and rider systems

    Supported admin dashboards, restaurant and grocery vendor workflows, and rider/driver tools so the platform could operate as a coordinated delivery business across all user roles.

  4. Payments and order management

    Integrated payments and order management workflows across customer checkout, vendor fulfillment, rider delivery, and internal operational oversight.

  5. Maps, location, and notifications

    Implemented location-based coordination and push notification workflows to support delivery tracking, rider movement, and timely customer communication throughout the order lifecycle.

  6. Maintenance, refactoring, and continuous improvement

    Provided ongoing maintenance, bug fixing, refactoring, and product improvements to keep the live platform reliable, easier to evolve, and better aligned with PrestoEat's growing operational needs.

Our process

A structured approach from ecosystem planning through delivery, operations, and ongoing platform improvement.

01

Ecosystem planning

Mapped the delivery platform around customers, vendors, riders, and internal operations rather than treating it as a single consumer app.

02

Mobile and backend delivery

Built and supported the customer-facing iOS and Android apps alongside backend/API systems required for ordering, payments, notifications, and location workflows.

03

Operational workflow support

Supported vendor, rider, and admin workflows so the platform could operate as a real delivery business, not only a consumer-facing product.

04

Stabilization and improvement

Continued with maintenance, refactoring, bug fixing, and product improvements to support the platform as it grew.

Product Experience Highlights

PrestoEat delivery tracking app screen
Real-time delivery tracking and customer order visibility
PrestoEat grocery ordering app screen
Grocery ordering experience for everyday essentials
PrestoEat restaurant discovery app screen
Restaurant discovery and food ordering flow
PrestoEat app discovery promotional screen
App discovery and mobile storefront presentation

Technology stack

Built with a focused platform stack

Technologies used to deliver PrestoEat's approved mobile product workflows.

Swift

iOS customer app

Kotlin

Android customer app

Laravel

Backend & API

Vue

Admin & vendor interfaces

iCodeLTD supported both our mobile applications and backend technology with a practical, founder-led approach. Their team communicated clearly, understood our product needs, and helped us build a platform that has grown to serve more than a million users.
PrestoEat logo

Ammar Hamid

CEO, PrestoEat

Results

PrestoEat grew into a scalable food and grocery delivery platform connecting customers, restaurants, vendors, riders, and internal operations across Libya.

The platform has grown to serve more than a million users, based on approved client testimony and public reporting on PrestoEat's market reach.

Public Presto job listings describe the company as processing over 20,000 orders daily. Rest of World reported more than 2,000 registered merchants and 24,000 delivery drivers as part of PrestoEat's ecosystem — figures that reflect the platform's public market context, not iCodeLTD-attributed business results alone.

1M+
users served
20,000+
daily orders
2,000+
registered merchants
24,000
delivery drivers

Platform scale figures reflect PrestoEat's public market reporting and ecosystem growth — not iCodeLTD-attributed business results alone.

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